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Increasing Your Card Shops Sales

The first staggering statistic I heard from those who attended the Las Vegas Summit was the number of card shops who don’t use social media to improve their customer base. The next statistic was the number of shops who don’t utilize the internet or other avenues to increase sales.

First, we’ll start with the internet. There are a number of sites you can sell your singles or card lots on that you may have never used before. The first of which is eBay. Arguably the easiest place to sell your cards at, eBay is the first stop collectors go to when looking for singles. Creating an eBay account is easy and listing is even easier. The only downside is the need for a PayPal account and the fees eBay imposes. However, if you want your singles sold quickly, this is the best place to go. If you aren’t using eBay, you are losing out.

The next best place, in my opinion, is CheckOutMyCards.com. This is a great place to sell your singles as well, especially those with lesser value. This is quickly becoming a close number two to eBay. The way this site works is that you send in your cards to them, they scan and list them for you, and you set the price. That’s all you have to worry about. The fees are much less than eBay, and from what I hear, sales are good. I’m going to be sending in a batch soon to them, so I’ll be able to explain more about it in a later post.

A site I just learned about, is Listia.com. Shane K. posted about this site in our last article on saving the card shops and he had some interesting points to use this site. “This site is similar to ebay auctions, except that no money is exchanged – it is all based off of virtual, free credits. This website has many sports cards that people are giving away for free – and often offer free shipping! I’ve seen plenty of serial numbered, game-used, or autographed cards being “auctioned” off. Its a good way to get rid of cards that may be collecting dust on your shelves, as well as obtain hot new cards to display and sell for 100% profit in your store!” I would also think it would be a great place to get some of your local team cards and sell them at your shop. I’m giving it a try right now for my personal collection.

(Tip: You can also use sports card forums like the ones listed to the right as a great place to help sell your singles and sets.)

There are numerous other places as well as I’ve seen people sell on Amazon, Beckett Marketplace, and numerous sports card auction/classified sites that pop up all the time. It’s not hard to find a place at all. I’m just showing you some of the easy ways.

I would also recommend putting your business online. I know Topps doesn’t require anything special, however, I would get with your distributor about becoming an online sales place for Upper Deck and Panini products. Putting your full business online is a great way to increase your sales and customer base. It’s pretty simple to set up yourself if you know a little bit about building sites, but it should be relatively cheap for the amount of extra business you’ll do to pay someone to do it.

Finally, why not sell more than just sports cards at your shop? Adding additional sports related merchandise would be a great addition. You know those stores that sell sports clothing and paraphernalia? Trying buying some team license plates, pens, beer mugs, jerseys, t-shirts, and all that fun stuff. You can not only market yourself as a sports card shop, but also as a place to buy other sports stuff for your favorite team. I know stores in my area which are very popular for their sports stuff and do good business. If you sell enough sports memorablia/paraphernalia, you could afford to drop the prices to a very competitive price as well. It’s definitely an idea worth exploring.

All of these ideas are great ideas from myself and the card collecting community. I invite other collectors out there to share their ideas to help card shops help increase their sales.

 

March 2012 Sports Trading Card Releases

A little late, but better then never. The March 2012 sports trading card release schedule. As always, the little rating is my excitement level over the product. And dates are subject to change.

Baseball:

2012 Topps Heritage Baseball – March 14, 2012 – $75 – 8/10

1963 design, today’s players. Along with some cool autographs and relics, it’s a fun set to put together for set collectors and hit lovers alike.

2012 Topps Tribute Baseball – March 9, 2012 – $315 – 9/10

A high end product with a ton of really nice on-card autographs, this could be one of the better Topps Tributes in recent memory.

2011 Panini Prime Cuts Baseball – March, 21, 2012 – $250 – 9/10

The return of the one of the most iconic baseball products put out by Donruss, Prime Cuts returns with cut signatures, Hall of Famers, and baseball icons from years past.

Basketball:

2011-12 Panini Preferred Basketball – March 21, 2012 – $200 – 8/10

A conglomerate of Panini products packed into one in this shortened season with only some of the nicest hit cards from all those products thrown into one.

Football:

2011 Panini Prime Signatures Football – March 21, 2012 – $60 – 8/10

A one autograph per box/pack product, Prime Signatures features some nicely signed cards from rookies and veterans that should make for a fun break.

2011 Panini Totally Certified Football – March 7, 2012 – $120 – 9/10

I loved this product in basketball so it’s only natural that I may love it in football. Autographed video trading cards make a return in this hit per pack product.

2011 Panini National Treasures Football – March 28, 2012 – $400 – 9/10

The very high end and exclusive product from Panini returns with some of the best rookie patch autographs of the season, and some of the most valuable cards.

2012 Leaf Metal Football – March 28, 2012 – $56 – 6/10

The first Andrew Luck cards of the season? Can’t complain about that. Full preview coming soon.

Hockey:

2011-12 Panini Contenders Hockey – March 28, 2012 – $108 – ?

Full preview coming soon.

2011-12 Panini Elite Hockey – March 12, 2012 – $120 – 8/10

The Elite brand comes to hockey with some sweet looking cards put out by Panini. Limited rookies, Aspirations, and limited hit cards makes this a product worth checking out.

2011-12 Upper Deck SPx Hockey – March 21, 2012 – $120 – 8/10

Full preview coming soon.

Great Sports Card Twitter Follows

A few weeks ago, I featured some of my favorite sports card blogs. Now I want to feature some of my favorite sports card related Twitter accounts that deserve a follow for their information, their personality, or whatever else I feel determines a good follow. I’ll list out my top 10 of my favorite sports card related Twitter follows and let you go see for yourself. To start, if you aren’t following me on Twitter, you can follow me here.

@stalegum – His take on sports cards is both interesting and sometimes vulgar. But it’s definitely worth the time to read.

@VOTC – The Voice of the Collector, opinionated but down to earth on his views of sports cards.

@RyanTatsuko – A professional baseball player who loves collecting baseball cards, how cool is that?

@dougology – Another member of the Cardboard Connection gang with @VOTC, I like his mix of humor and sports cards.

@chrisolds2009 – Beckett’s own. Editor of several Beckett’s price guides.

@LongFlyBall – A Canadian’s take on baseball cards and occasionally hockey.

@FieldLevelView – A solid Twitter commentary on sports cards.

@brentandbecca – A product case breaker with great insight on products.

@TomTheRipper – Why do I like his tweets? I don’t know. They are weird and sometimes about sports cards, but I like weird. He’s also the guy who does all the video production stuff for Panini.

@cardboardicons – Another blogger who is a great read on Twitter, like most of the above listed.

So those are 10 of my favorite Twitter follows. I follow 100+ people for one reason or another, so all of them are good follows to me, but these are some of my favorite.

And as a shout out to the actual companies, if you’re a collector you need to be following @PaniniAmerica @UpperDeckSports @toppscards @InTheGame @Leaf_Cards

2011 Black Friday Sports Card Deals

Looking for the 2012 Black Friday list? Click here.

Black Friday is coming upon us and as always, collectors look forward to the several deals that could be found by the online hobby shops. Why wait for Cyber Monday when Black Friday is earlier and you can sit at home and order your sports cards from these guys? These are listed in alphabetical order.

Atlanta Sports Cards (www.atlantasportscards.com)

Atlanta Sports Cards will be running several promotions on Black Friday. They will have their best prices of the year on pretty much every product in stock. Everything will be on sale. They will also be running around 50 Buy It Now boxes on eBay for very low price. Finally, there will be about 10 cases on 1-day auction to end Friday evening. Make sure you check these guys out.

Blowout Cards (www.blowoutcards.com)

Blowout Cards hugely successful Black Friday promotion is back again and possibly bigger than ever. There will be 100s of products on sale for up to 80% off, or more! Blowout’s annual phone-in contests for free one-year subscriptions to a Beckett magazine of their choice will also return. Get involved over at Blowout as there will also be fun contests and promotions all day long for free boxes of product! They are starting their promotion at 6am EST, so it looks like it will be another great success. As per my recommendation and experience, don’t give up if they experience server problems as there will be a ton of people getting in on these deals. They should definitely be on your list of places to visit.

CheckOutMyCards (www.checkoutmycards.com)

CheckOutMyCards will be having a shipping special for those who are less of gamblers and want to purchase some singles. Saving on shipping will save you a ton of money if you are purchasing a large number of singles or even just a few. You may even also find a few dealers on there holding a sale of their inventories.

Dave & Adam’s Card World (www.dacw.com)

Dave & Adam’s Card World also has an extremely successful Black Friday promotion that will be returning this year. With over 100 sports and gaming boxes at amazing deals, you can find a wide variety of product on sale this year. They will be making even more products available at these low prices compared to last year in order to satisfy more customers. DACW is also working on a deal with UPS to get these boxes and cases shipped in 3 business days with no additional cost to the buyer (lower 48 US buyers only). Oh, and some top secret details and promotions that even Adam himself won’t tell me, so make sure you check them out.

Onyx Authenticated (www.onyxauthenticated.com)

Onyx is having a number of deals on authentic baseball memorabilia and autographs of some of their top talent signed who do signings and sell game used memorabilia. Make sure you email sales@onyxauthenticated.com to get the deal information before anyone else on Black Friday.

Pittsburgh Sports Wholesale (www.pghsportswholesale.com)

Pittsburgh Sports Wholesale will be having some Black Friday deals, but doesn’t have the details panned out yet. Check them out on Friday and see what they have going on.

Other companies I contacted that may or may not have deals going:

Cards Infinity (www.cardsinfinity.com)

Did I forget you? Send me an email with your information.