Panini Gold Standard basketball is the next high end product to come out from Panini will be released on May 25, 2011. This isn’t your regular high end product though, this one is trying to set the golden standard amongst high end products with real gold in your cards. That’s right, 14 karats of solid gold will be found in some of these cards. Inside you will find 3 autographs, 2 memorabilia, 3 inserts, and 3 base. All of which are numbered and some may contain real gold.
Marketing idea? Yes. Good marketing idea? I’ve seen worse. I remember Topps Treasury basketball having rip cards that you could rip and pull out real American currency. I think there may have been one more product made by Topps that featured currency as well, but I can’t remember what it was. It must not have been that good. Panini Gold Standard is one product that will be remembered.
Whether or not it will be remembered for good or bad is still up in the air. From what I’ve seen on the sell sheet I’m not impressed with some of the designs and something that really grinds my gears is the manufactured patch autographs. I can’t think of anyone who enjoys pulling those and that is something that will prevent me from buying a product. 2010-11 Limited hockey? I would of loved to get it, but pulling a manufactured patch autograph as one of my hits is not something I enjoy. Finally, I really hope there isn’t any sticker autographs in this product. At a $200 price tag for a box, I hope it’s like National Treasures where everything is hard signed.
However, I do love a few things. I love the Golden Tickets where you can win some cool stuff like a meet and greet with Kobe Bryant. It may seem weird, but I definitely am interested in the 14 karat gold pieces. What card actually puts something worth money in their cards? Well besides the nickels in Topps Heritage. I would also like to see 14 karat gold cards like found in recent Panini football cards. What better product to put those in?
In all, this product will definitely have it’s niche crowd going out to buy it as well as those high end collectors. The fact that a card has 14k gold pieces in some of the cards is definitely a selling point as it’s something that hasn’t been done (unless you count Topps diamonds). And the autograph checklist of possible pulls looks great. But will it live up to all the hype? Will it be one and done or live a long career as a high end product? When you go to your local hobby shop and you see that gold bar packaging on the shelf, you will definitely want to see what is inside.
Panini has posted an abundance of links featuring this product in their blog to get you hyped. You can see if it’s worth the hype with these links:
See that sweet packaging below.