Review: 2012 Panini Prime Hockey

Now this isn’t your typical break for the site. Usually Panini provides us with awesome product to review, but this time, I decided to buy a product in which I didn’t get a chance to review this year. I went online to my preferred card shop, DA Card World, on Black Friday and got a sweet deal on 2012 Panini Prime hockey. I’ve wanted to try the product for awhile and thought it would be the perfect chance after seeing some fantastic breaks. One pack per box, 4 autograph/memorabilia cards per pack. It is loaded with both the unique and “mojo” goodness you could ask for. Let’s see our box:

Design:

The design is that of a very premium product. A thick card stock, a clean design, and some unique ways to showcase the memorabilia within the cards. The quad design on the rookie autographs is extremely nice, especially with the on-card signatures. It’s one of the ever improving Panini designs that looks good and feels good. Definitely one of the best designs of the year in a new product that I hope to see again in the future. The only real issue I see with the product is one that has been brought up before, and that is the non-athlete picture on the super large memorabilia cards. Yes, that sucks. A great remedy would be to make those cards vertical book cards or have almost a full front picture on the back of the card. Just a couple of ideas for the unique product.

Checklist:

The checklist of Panini Prime is fantastic. You have all of your top rookies with their rookie autographs and other types of memorabilia cards, but also all of the top stars in the game featured in every way imaginable in the product. The product impresses with the large number of superstars and veterans of the game. Though you may hit a rookie autograph, in a not very strong rookie class, you can easily make up for it with some great veteran content thanks to the checklist put together. So with a great checklist, you also will find great…

Value:

Yeah, weird isn’t it? Products like this are usually extremely hit or miss. The product originally launched at $200, but now sits at around $170 at DA Card World. I did receive it on Black Friday for $150. This product seems to have found the perfect balance between quality of hits and price. I hit two rookie autographed memorabilia cards, one other first year autograph, but the regular memorabilia card made up for it in several ways. The memorabilia loaded into this product really adds a great bit of value with the huge swatches, multi-color patches, letter marks, all of that premium stuff. It was a great product put together that I even wrote raving about before I had a chance to open it myself. This box proved my point.

Overall:

Overall, Panini Prime is one fine product from the hockey folks at Panini. I was all geared up for the product, saw the hot breaks, wrote about how great it was, and the box proved me right. Don’t you love when that happens? The design is beautiful in mostly all phases of production, but there are a couple tweaks that I would add to make it that much better. The checklist is loaded with all the talent Panini could muster and the value is through the roof with some of the amazing pulls you can find in the product. Job well done.

You can check out the full checklist and other info over on Cardboard Connection.

Check out the video as I pull some sweet cards you won’t want to miss. (Jumbo patch of a superstar anyone?)