In quite possibly one of the best online promotions ever run by a card company, Panini was offering a Super Bowl promotion where if you ordered any box over $60 in their online store, they would send you a special Super Bowl Black Box featuring a fantastic autograph checklist of former Super Bowl standouts and rookies from 2012. All cards were numbered to 25 or lower. All you had to do was purchase from them at the iCollectPanini store.
So I took the plunge. 2012 Panini Prime Signatures was one of the more underrated products of the season, probably due to the product pretty much not doing too well last year. This year was different, I knew that coming in not from the earlier box break, but even the preview showcased that. I bought two boxes at $60 each so I could get two Super Bowl Black Boxes.
But before we show you what we pulled in the Black Boxes…why not see our hits from Prime Signatures?
LaMichael James Auto/Patch! Only question is, why did he sign on the patch instead of on the card? One will never know.
Hines Ward autograph! Two hits, two players who will have played in the Super Bowl, assuming LMJ gets in! Two boxes and I’m doing well. So on to those Super Bowl Black Boxes. Ready?
Phil Simms #/25! Decent start. Not one of the names that I wanted, but a legend nonetheless. Lucky me, I went in for two so I got a second box.
Fin. End. Right there. BAM! One of the best rookies of the season, patch autograph numbered to 15. Fantastico.
So yeah, definitely the best online promotion ever put forth by a card company. Good work Panini. Can we see something similar for the Stanley Cup Finals, please?