Panini Continues Their Exclusive Deal For NBA Trading Cards

Just announced within the last couple of hours, Panini America has extended their exclusive deal as the sole company to provide NBA basketball cards to collectors out there in a new multi-year agreement.

Most of the responses on the Twitterverse have been positive, with several congratulatory messages to the only company to have a presence in all four major sports along with FIFA and several entertainment ventures. Even Kobe Bryant got in on the announcement where he stated, “[Panini] brings trading cards back to having a cool factor” and “Panini will be on the cutting edge of what they do.”

Personally as a collector, I’m not a huge fan of exclusive deals because I like the variety of products. I say the same thing when it comes to baseball cards. On a plus note, there are less rookie autographs out there so it helps with the value a bit. Did you see the Kyrie Irving autographs earlier this season on eBay? Wow. Or the Jeremy Lins last year? Two very good examples on how it shapes the market. As a business move, it’s a great move for Panini in securing those rights, so kudos on that. And with the expansion of products into China, Panini is moving into a strong Asian market for basketball collectibles.

Panini is here to stay in the NBA trading card arena. For more information on the deal visit their official blog.