Upper Deck Evolution Video Trading Cards in 11-12 The Cup Hockey

As a surprise from Upper Deck, 2011-12 Upper Deck The Cup hockey features their newest versions of their Evolution video trading cards, featuring some of the hottest rookies in the game today.

Each card takes the form of a redemption, with a player randomly being assigned to the holder of the redemption. These redemptions are then sent to the collectors with the player unknown until the collector opens their package. It’s interesting as it makes you feel like you are opening a pack all over again, really hoping to pull a Ryan Nugent-Hopkins or Gabriel Landeskog.

Now one of the big questions from collectors, with Upper Deck’s rival providing limited signatures on their video cards, is whether these cards will contain some ink from the player on them. Well, sadly, the answer is no. But I recently emailed super UD guru in Marketing Chris Carlin to ask why they decided against autographs. I’ll let his response speak for itself.

In our quest to innovate, we are trying to develop different types of trading cards that do not rely on the same old drivers that make them collectible like memorabilia and signatures. By creating innovative new content we are hopeful to inspire collectors to hunt different types of cards where original content is the main driver. That is the goal with Evolution at this time.

I, personally, applaud Upper Deck’s stance on this issue. It really is about time to change the dynamics of card collecting a bit. With game used memorabilia pieces and autographs driving the current market, the industry could use a kick in its ass to find some new content that will inspire and create hype for a product.

At the same time, as a collector, I really wish these cards had autographs on them. I mean, at this point, where else can you find a Ryan Nugent-Hopkins video card…let alone one with an actual autograph on it? I will never stop loving autographs, so I really wish they would have included them on these inserts.

What are your thoughts on the omission of autographs? Do you agree with Upper Deck or would you rather have some signatures on those video cards?

Read more about the cards on Upper Deck’s official blog.

 

Panini HRX Returns For 2011 Panini Totally Certified Football

The Panini HRX video trading card will make a return from it’s debut in 2010 Totally Certified basketball and will be featured in this year’s new 2011 Totally Certified football product.

With secondary sales of these groundbreaking video trading cards by Panini hitting great highs, the amount of hype surrounding the football version is starting to get some talk around the hobby forums. You either loved or hated the original video trading cards, but there is no denying what kind of value they bring on the secondary market.

These video trading cards can be found in non-autographed versions, autographed versions, and the 1 of 1 autographed version. They are extremely rare pulls and come in redemption form to protect the buyers from over-eager pack searchers and hobby shop owners.

They will feature a several minute video highlight of the player pictured and allow you to recharge the battery with a USB cable.

Now that Panini is coming out with it’s second group of video trading cards, we wonder if Upper Deck has something up their sleeve in possibly hockey or college basketball with their video trading card, the Upper Deck Evolution.

I recently asked someone at Upper Deck when their next video trading card release will be and from what I am told, it will appear as a surprise in a soon to come future product. I can’t pry that information from them, but let’s hope Upper Deck has added some ink to these video cards to add some value to them as their first go around wasn’t as successful as most thought it would be.

So for now, Panini is still in the lead for video trading cards, but who knows what Upper Deck will do this time around?

Who Really Won The Video Trading Card War

First, sorry for the delay! I’ve been busy training and getting some certifications, permits, and such to help me get some sort of job. These will definitely benefit me which in turn benefits the blog. More money in my pocket means more boxes I can break! I think that’s a good trade off, don’t you think?

Anyway, happy Monday! And boy am I tired.

But what is awesome about today is we are finally able to see some of the results of what people are paying for video cards. And honestly, didn’t we all know from the beginning who would win this video card war? Upper Deck had the first video card on the market, the Evolution, but proceeded to fail to give these cards any sort of value besides them being kind of hard to pull, just regular case hits and easily searched by dealers or collectors. The first ones sold didn’t do too bad but right now you can have them for $30-$40 bucks a piece.

But just as I called it when Panini announced their HRX video trading cards I knew Panini would win this battle. Why? Better collectibility. Upper Deck was so caught up with trying to get video cards out on the market first they forgot the key ingredient to make these really want to be collected by collectors. What did Panini do that Upper Deck didn’t? Autographs and rarity.

Firstly, HRX cards are about 1 in every 6 cases of 2010-11 Panini Totally Certified basketball. Rarity is important and with 51 total video cards for each of 4 players, you will have a hard time finding these. With 11 of them being autographed including a 1/1 version, this adds a new layer of collectibility to those video trading cards.

Upper Deck could of had the upper hand if they waited just a little bit and got some autographs slapped on those cards. Instead, Panini’s HRX video cards are selling through the roof on the secondary market. The first Kobe Bryant autographed HRX video trading card sold for $1,000! Blake Griffin? Over $850! And that guy Kevin Durant? Just north of $500. Even the unsigned versions are getting decent money because of the rarity. I don’t think any of the Upper Deck Evolution video trading cards reached heights like those and I expect those numbers to stay higher than the Upper Deck Evolution video cards.

Panini HRX easily wins hands down in the first ever video trading cards, but I can assure you that Upper Deck will be back to the drawing board and will be adding autographs to these cards in the future. Which company will create the first autographed plus memorabilia card? What will they do to improve on the first generation of video trading cards? With secondary values achieved by the Panini HRX, I don’t think these will be going away anytime soon. Do you want to see what these cards look like? Panini announced a world premiere of revealing of the finished HRX video trading cards ready to be delivered to your door if you’re lucky enough to pull one so you definitely need to check that out!

I just noticed another blogger posted about this today as well so many sure you check out Card Geeks Blog and their thoughts on Upper Deck Evolution vs. the Panini HRX video trading cards. Let’s hope my plans for an article tomorrow aren’t the same as his! That would be awkward to have two days in a row.

Now tell me, which ones would you rather collect?

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Want to see more autographed HRX cards?