For years, Beckett has been on the decline in terms of their place in the sports card marketplace. Informed collectors have continuously displayed their displeasure for the former giant in the sports card collectibles marketplace. The constant complaints on accurate pricing and inflated card prices have made them an illegitimate source in many collectors’ eyes.
Recently, one of the newer dogs on the block, Check Out My Cards (or COMC) has had a deal with Beckett to utilize their Beckett values on their website for pricing on cards. Since COMC was founded, these prices were embedded into the product at COMC. However, with the new year beginning, Beckett has decided to terminate their agreement with COMC. COMC will no longer be allowed to utilize Beckett’s pricing on their website. With it, comes the response from COMC.
The one thing I have learned since my interview with managers at COMC is that you don’t back them down into a corner. They will find a way to rebound while under Tim’s leadership and his abilities behind a keyboard. His response, if done correctly (and I firmly believe it will be), can revolutionize the industry and shift the collectibles marketplace toward a real-time, data driven industry. If Tim is able to bring in pricing data from not only COMC but other online retailers (such as eBay) this could be the next big thing. Others have had the idea but never had the abilities or resources to put it into place. Tim and his team are the people who can make it a reality.
With that said, does this spell the end of Beckett unless they are able to change and adapt to the very industry that has kept them alive all of these years?