The first staggering statistic I heard from those who attended the Las Vegas Summit was the number of card shops who don’t use social media to improve their customer base. The next statistic was the number of shops who don’t utilize the internet or other avenues to increase sales.
First, we’ll start with the internet. There are a number of sites you can sell your singles or card lots on that you may have never used before. The first of which is eBay. Arguably the easiest place to sell your cards at, eBay is the first stop collectors go to when looking for singles. Creating an eBay account is easy and listing is even easier. The only downside is the need for a PayPal account and the fees eBay imposes. However, if you want your singles sold quickly, this is the best place to go. If you aren’t using eBay, you are losing out.
The next best place, in my opinion, is CheckOutMyCards.com. This is a great place to sell your singles as well, especially those with lesser value. This is quickly becoming a close number two to eBay. The way this site works is that you send in your cards to them, they scan and list them for you, and you set the price. That’s all you have to worry about. The fees are much less than eBay, and from what I hear, sales are good. I’m going to be sending in a batch soon to them, so I’ll be able to explain more about it in a later post.
A site I just learned about, is Listia.com. Shane K. posted about this site in our last article on saving the card shops and he had some interesting points to use this site. “This site is similar to ebay auctions, except that no money is exchanged – it is all based off of virtual, free credits. This website has many sports cards that people are giving away for free – and often offer free shipping! I’ve seen plenty of serial numbered, game-used, or autographed cards being “auctioned” off. Its a good way to get rid of cards that may be collecting dust on your shelves, as well as obtain hot new cards to display and sell for 100% profit in your store!” I would also think it would be a great place to get some of your local team cards and sell them at your shop. I’m giving it a try right now for my personal collection.
(Tip: You can also use sports card forums like the ones listed to the right as a great place to help sell your singles and sets.)
There are numerous other places as well as I’ve seen people sell on Amazon, Beckett Marketplace, and numerous sports card auction/classified sites that pop up all the time. It’s not hard to find a place at all. I’m just showing you some of the easy ways.
I would also recommend putting your business online. I know Topps doesn’t require anything special, however, I would get with your distributor about becoming an online sales place for Upper Deck and Panini products. Putting your full business online is a great way to increase your sales and customer base. It’s pretty simple to set up yourself if you know a little bit about building sites, but it should be relatively cheap for the amount of extra business you’ll do to pay someone to do it.
Finally, why not sell more than just sports cards at your shop? Adding additional sports related merchandise would be a great addition. You know those stores that sell sports clothing and paraphernalia? Trying buying some team license plates, pens, beer mugs, jerseys, t-shirts, and all that fun stuff. You can not only market yourself as a sports card shop, but also as a place to buy other sports stuff for your favorite team. I know stores in my area which are very popular for their sports stuff and do good business. If you sell enough sports memorablia/paraphernalia, you could afford to drop the prices to a very competitive price as well. It’s definitely an idea worth exploring.
All of these ideas are great ideas from myself and the card collecting community. I invite other collectors out there to share their ideas to help card shops help increase their sales.