Interview: A Day With CheckOutMyCards (COMC)

As most people who follow the official SportsCardBlog Twitter feed, I recently spent some time up in Seattle at some Red Sox games. Upon deciding that I would base my stay out of the nearby city of Redmond, I decided to shoot a message over to the fine people at CheckOutMyCards (COMC) to determine if I could get some face time over there. Well, the answer was, of course, yes!

COMC

And the time couldn’t have come any more perfect. I wanted to start selling some inserts and lower end cards on there to see how it all works, so I was able to drop off 300 cards (currently processing). It was also during that time in which COMC changed their policy on Beckett prices. I was also able to chat with Jeremy Williams, Strategic Projects Manager for COMC. He invited me out for a hot cuppa’ tea and we chatted…and chatted…and chatted. For about three hours we chatted about the industry, cards, COMC, my blog, and everything in between.

I wanted to spend the time learning more about COMC and how it worked. I wanted to learn some things people may not be aware of or know about COMC. I also wanted a tour, but I wasn’t able to secure that deal due to proprietary issues (I still won’t tell, I promise!) So let’s talk about what I learned:

Beckett Pricing

I want to start, first and foremost, with the ongoing issue with COMC that is on everyone’s mind. Beckett pricing is no longer available for free. Personally, I knew this was a long time coming due to my past involvement with Sports Card Forum. Beckett owns the rights to their pricing and giving it away for free became too big of a price for COMC. With 7 million cards (and almost 2 million different cards), I’d imagine that tag was getting pretty high. In order to financially feasible, it was important to change how that worked. And based on what little I do know about business and what I know about the legal issues behind supplying this information, it was inevitable. However, I do like COMC’s solution of paying for it when you process a card with them and seeing past sales history on the site. Personally, I don’t think Beckett value really matters anyway, but it is a decent gauge. One could argue COMC may have gotten the short end of the deal with the new contract with Beckett, but would you rather have the information or not have it?

As far as their communications went about announcing the changes. They do realize the mistakes they made and are already working on improvements on that front. I think the latest post on their apology was a big step forward for most collectors and they are continuing to try and improve their process.

I also want to mention, technically, purchasing a Beckett subcription is 20% cheaper with COMC credit because you would have to “cash out” to pay for it normally and get that 20% taken off. Just a thought.

New Ideas

One of the big things I was interested in was “What’s next for COMC?” I got a large number of answers. COMC has continued its evolution as quickly as Tim can churn out the programming for what he wants to implement. From what I can see, he has the vision for a lot of things and his staff really supports his work. So what is coming up?

Base cards - While I can’t go into much detail, as I couldn’t get much detail myself, COMC is working on a way to buy/sell base cards as effectively, efficiently, and most importantly cheaply as possible. Set builders can start rejoicing now.

Trading – I’ve made this apparent in the past that I would love to see this implemented. Tim has the same thoughts as well. Trading, at some point, may be implemented into COMC. It all depends on how the service works, how tough it is to code, and all that other fun stuff you have to strategize about. Imagine the possibilities of a 5 person trade or trading your cards online where you can see just about everything about the card you want, including pictures. Yes!

Shipping - One of the things COMC is trying to improve on is how the product gets to them and how they get it back to you with minimum fees. As far as I was told, and I fully believe them, COMC makes $0 on shipping. In fact, they have in the past lost money on shipping. In order to increase survivability of COMC, they have tried to create new ways to ship to them and receive your cards. Basically, it is their new Mailbox program on steroids. COMC is working on teaming up with local card shops, card shows, and other trusted individuals to ship items for you up to Redmond, and back to you. Imagine your own little mailbox at your favorite card shop or card show. It will save you some good money on shipping!

Final Thoughts

Everything about COMC is revolving around the customer, whether you choose to drink the Kool-Aid or not. You can tell by their constant innovations on the site, trying new ideas, taking customers thoughts on ideas to improve the site and the hobby, a lot of things. Me? I’m drinking the Kool-Aid as I firmly believe they are looking out for the customer first. I thought that before my meeting, and my meeting reaffirmed those beliefs.

Is it your best option for selling? It depends on what you are selling and why you are selling it. Quick flip on a hot player on cards that just came out yesterday? Yeah, might not be the best for you right now. But you know what? They know that and are working on ways to help you get the maximum amount for your card. The entire staff has all the faith in the world in Tim and the company, and from talking to Jeremy I can see why. Tim is meticulous and plans everything. Every contingency, every thought, every piece of information that comes to mind is thought through. The hobby needs someone like him to be a visionary of the future.

One of the last questions I was asked is “Where do I see the hobby going in the future?” My answer? I have no clue. And from the clues I see today coming from the depths of the hobby, I’m not entirely optimistic. But I think Tim, Jeremy, and the rest of the COMC staff do have a clue and they want to be the innovators who change the hobby for good.

Some fun facts:

- Up to over 50 employees!

- Want to know why items get shipped so efficiently? They are right next to a USPS warehouse! (Planned when new warehouse was bought.)

- The company with the largest number of SKUs in the world! (Unverified, but likely.)

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One Response to Interview: A Day With CheckOutMyCards (COMC)

  1. Jeremy says:

    Thanks for the write-up! We were really glad to have you come up here. You really hit the nail on the head with what you noted at the end – COMC is committed to making the hobby better for everyone. That’s what Tim has always been striving for, and it’s why we’re proud to work for him.
    Call us next time you’re in the area!
    Jeremy

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