As a surprise from Upper Deck, 2011-12 Upper Deck The Cup hockey features their newest versions of their Evolution video trading cards, featuring some of the hottest rookies in the game today.
Each card takes the form of a redemption, with a player randomly being assigned to the holder of the redemption. These redemptions are then sent to the collectors with the player unknown until the collector opens their package. It’s interesting as it makes you feel like you are opening a pack all over again, really hoping to pull a Ryan Nugent-Hopkins or Gabriel Landeskog.
Now one of the big questions from collectors, with Upper Deck’s rival providing limited signatures on their video cards, is whether these cards will contain some ink from the player on them. Well, sadly, the answer is no. But I recently emailed super UD guru in Marketing Chris Carlin to ask why they decided against autographs. I’ll let his response speak for itself.
In our quest to innovate, we are trying to develop different types of trading cards that do not rely on the same old drivers that make them collectible like memorabilia and signatures. By creating innovative new content we are hopeful to inspire collectors to hunt different types of cards where original content is the main driver. That is the goal with Evolution at this time.
I, personally, applaud Upper Deck’s stance on this issue. It really is about time to change the dynamics of card collecting a bit. With game used memorabilia pieces and autographs driving the current market, the industry could use a kick in its ass to find some new content that will inspire and create hype for a product.
At the same time, as a collector, I really wish these cards had autographs on them. I mean, at this point, where else can you find a Ryan Nugent-Hopkins video card…let alone one with an actual autograph on it? I will never stop loving autographs, so I really wish they would have included them on these inserts.
What are your thoughts on the omission of autographs? Do you agree with Upper Deck or would you rather have some signatures on those video cards?
Read more about the cards on Upper Deck’s official blog.