Why Topps? A Complaint on 2012 Bowman Signatures

This is a case where “FIRSTIES” has gone completely wrong.

2012 Bowman Signatures is the first licensed product of the 2012 NFL football season. And it hardly looks like it’s a licensed product.

With Topps wanting to put the first product of the season out in order to cash in on the hype of this year’s rookie class, they were unable to provided photos (or even photoshopped images) of rookies in their new NFL uniforms. The result is a lackluster design where the player’s jerseys are just a single color with no NFL logos.

While some of the cards look halfway decent, like the helmet cards, the rest of the rookie content is extremely hard to look at. And the price of this product makes it that much harder to look at after you end up buying a box for close to $200.

This is definitely a historic fail on the part of Topps, which I’m sure won’t be happening next year.

With Panini stepping up their game in the design department, who would of thought that the first Topps product wouldn’t look half as good as Panini’s first product of the season, Prestige?

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