Well with the NBA season back on course, Panini has announced what products will come out in this shortened season. With a mix of low and high end products, the season should pack quite a punch.
Panini will be coming out with 5 products. This year, the rookies may be worth more then previous years because of the lack of trading cards this season. If someone like Kemba Walker becomes an instant star in the league for years, these cards could be extremely valuable this season. That’s a good thing for collectors although it may not be for Panini just because of less revenue.
Here is the lineup for this season:
2011-12 Panini Preferred Basketball – late February – A high end product with 3 autographs and 1 six-eight piece memorabilia booklet card per pack. The price will be set around $200.
2011-12 Panini Hoops Basketball – March – a low end product to give you as much value as possible. A $1 per pack product with randomly inserted autographs with a hobby version at $2 per pack and two autographs per box.
2011-12 Panini Limited Basketball – May
2011-12 Panini Past & Present Basketball – June
2011-12 Panini Gold Standard Basketball – July – Here is an example of last year’s product.
So this basketball season looks to be solid and quite interesting with only 5 products coming out the door. I made a mention on Twitter that I would of preferred to have Hoops come out first and was met with a response from Panini’s VP of Marketing, Jason Howarth, that it was more about timing and they would of preferred to come out with Hoops first as well.
That is perfectly understandable given the notice that there actually would be an NBA season and when it was announced. You definitely don’t want to be wasting money on product that may never be released. I figured they wanted to release Hoops first too and that would be a reason why it wouldn’t happen. The lockout just threw everything off.
It’s good to see some NBA action this season and can’t wait to see these new products from Panini as well as the familiar brands.
Here is a link to Panini’s announcement of this information.